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Marketing Addiction provides integrated direct marketing services to a range of industries. This includes database services. We understand the importance of acquiring, enhancing and validating a company's data to maximise the potential of their direct marketing campaigns..... Read more>
Demonstration If you don't already use it, or have not seen it already here is a quick walk-through of our Email Marketing Software Eddiction Click here>
SEPTEMBER2006 ISSUE 4
Welcome to Issue 4 of Newsaddict. Our 'Focus On' topic this month is Data.
Maintaining your database really is a losing battle. Your company must continually strive to 'keep it clean'.
It is accepted that annual percentage of decay of B2B data is between 20 and 30%; so in 3 years it is possible that only a very small percentage of your data is clean and of use to your company. But if you make it convenient and simple for your contacts to update their details, the process of maintainance can be less hassle than you think....more>
The biggest concern in data are email lists. With thousands of people changing their jobs every single day, email addresses are continually becoming incorrect and invalid.
Keeping your contact's email addresses clean and correct is invaluable. Sophisticated email software nowadays have a function which allows you to recognise those emails which have 'hard bounced' (been sent to an incorrect email address) where you can export the list and cleanse those bounces. More>
FEATURE
Data is the most important element of a direct marketing campaign. Without good quality, relevant, accurate data, your campaign could be in serious trouble before it's even started..... Read more>
TOP 5 TIPS:
Top 5 Database tips: 1. Cleanse continuously. 2. Follow all rules and regulations. 3. Relevancy is key. 4. Segment your data. 5. Well targeted. More>
Data and the law Any self respecting marketer would agree knowing the implications of data laws is imperative. Breaking any data laws results in not only a potential conviction, but also the permanent tarnishing of your company's name and reputation. For more info Click here
